Social Media Research and Techniques Assignment 1

I am certain that I will be investigating Canada’s airline industry.  It is an interesting choice for me, both due to the potential for crisis communications and due to the immeasurable impact of September 11, 2001.  The very nature of air travel spawns a multitude of complaints upon which the community manager can pounce and address immediately, which matches well with the need for constant up-to-date information when circumstances can change at a moment’s notice.  I believe that this will be a fruitful and telling investigation from a PR standpoint.

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